LinkedIn Reset in a Day
You're a senior professional or business owner with no time to waste, so let's spend a day together and create you a LinkedIn strategy that will give support you to grow your network, impact and authority. We'll cover everything that you need to see and be seen by key clients, partners and possible collaborators, and position you as a credible expert in your space.
First, we work out what you want from LinkedIn, and then we make sure you have everything you need to make that happen.
This includes:
Identifying what you want to use LinkedIn for, whether that's client acquisition, positioning in the sector or to attract opportunities like speaking gigs and podcast invites for you and your brand
Ensuring that your profile acts like a shop window when you are off doing other work
Mapping out a connection and commenting strategy that won't take up all of your time, or make you feel like a weirdo
Planning and creating great content that shows who you are, and how you can help, using my R.E.A.L framework
We'll cover all of this during our day together and you'll leave ready to start commenting, connecting and creating content, even if that feels impossible from where you are right now.
“I've been working with Laurie over the summer to improve my LinkedIn content and really understand how to make the platform work for me and my business. Her guidance has been transformational. Recently, one of my posts achieved the highest number of views I’ve ever had, and I’ve even started receiving direct messages from people asking for more information about my work.
Laurie has an incredible ability to break things down and adapt her approach to suit both my business and the way I think. She kept me on track, encouraged me to see LinkedIn in a different light. I can’t recommend her highly enough, she’s helped me build both confidence and results.”
(Business Owner and Artist)
So, who am I to help you with this?
I'm a LinkedIn mentor who helps business owners to be R.E.A.L on LinkedIn so that their potential customers, collaborators and referral partners understand "why them", and they are able to be heard above the noise in a crowded market.
I've used LinkedIn to grow the career mentoring side of my business for the last 7 years, and now generate around 40% of her revenue from a cold audience on the platform, without ever being corporate, or saying that I'm "delighted to announce!"
I'm (genuinely) delighted to help you to make the most of the platform for your business, and will share practical strategies for making this work for you. I've helped clients to land global opportunities, double their income and pitch for 6 figure investment through my training and programmes, and have supported over 100 business owners to date.
“Joining Laurie’s LinkedIn programme was a real game-changer for me. The modules were varied, from defining your LinkedIn identity to building confidence, making real connections, and sustaining your authority, and gave me the structure I needed to show up consistently and authentically.
Laurie’s guidance helped me refine my bio, clarify what I offer, and make my profile truly work for me. I especially loved learning how to use each section of my profile, like using your banner as free advertising space and create meaningful follow-ups with leads.
Within the first month, people were telling me my name was coming up in conversations! Laurie’s style really cuts through the fluff - she walks her talk with credibility, warmth, and humour, and her expertise on LinkedIn shines through.
Since completing the course, I’ve had noticeably more eyes on my profile and much greater clarity in how I show up online. I’d highly recommend this course even if you think you’re already pretty good on LinkedIn. You’ll walk away with valuable tools, fresh insights, and a much stronger sense of how to turn your online presence into genuine authority. Thank you!”
(Susan Perry, Talk Architect)
Before you go any further…
This is for you if:
You're a business owner and you know you could get more from LinkedIn, both in terms of clients and the opportunities you see others getting
You're a professional who is tasked with bringing in important clients, big deals and partnerships that make a real difference, and you know your LinkedIn reads like you're still a 21 year graduate with very little in the way of a network and impact (If this is you, ask your employer if they will pay for this training for career and business development)
You're an employer looking to grow your business and support your team members with LinkedIn, and you want to lead the way and learn first
"Laurie’s framework cuts through the noise. Practical, human and super easy to action. She makes LinkedIn feel less like a chore and more like a strategy that actually works. Worth the investment of time and money to do something that actually works"
(Cat Paterson, Coaching for Founders)
The investment.
A Career Reset Day is £999, in person in Glasgow. Ask me about travelling to you if you'd prefer to do this.
You take a day away from your normal routine, and leave with a strategy for growth and connection on LinkedIn, as well as a ton of content ideas to position you as an authority in your space.
LinkedIn is your shop front. If yours is dusty and covered in rubbish, this is for you. It's quick, it's focussed, and you'll leave with a LinkedIn strategy that works.
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