Why Me?

Hey, I’m Laurie…

And you’ve landed here for a reason.

Maybe you’re ready for a career move and want support from somebody who’ll tell you the truth instead of feeding you generic “just believe in yourself” advice.

Maybe you run a business and know LinkedIn could be bringing you more opportunities, visibility and conversations, but every time you open the app you immediately want to close it again.

Or maybe you’re looking for a speaker who can get a room full of people thinking differently about visibility, positioning and LinkedIn without sounding like a corporate training manual.

You're in the right place if you want someone who's honest, straightforward, no nonsense and practical about what's working now in terms of career planning and development, finding a new role and using LinkedIn to grow your network, authority and opportunities, and crucially, what isn't. Transferable skills, that's your cue to exit stage left!

I help career clients position themselves for roles that genuinely reward them using my B.O.L.D framework, whether that’s a promotion, a complete change of direction or finally going for the senior role they’ve been talking themselves out of for years.

And I help business owners and teams use LinkedIn in a way that feels human, useful and commercially smart through my R.E.A.L method, so they can build visibility, credibility and opportunities without sounding like they’ve swallowed a book of corporate buzzwords.

At the heart of both is the same thing really, helping brilliant people stop hiding in plain sight when visibility and positioning can be FAR down the list of things they want to do. I don't work with 20 year olds with bags of confidence and a ring light, I support folks who are trying to do all this as well as doing the work and having a life.

I’ve worked in the careers space for the last 10 years, starting out supporting long-term unemployed people back into work before building my own business in 2019, and I've helped over 1000 people to find a new role in that time.

Over time, I found myself working more and more with experienced women who were brilliant at what they did but struggling to communicate the full value of it, especially online. I also saw what those confidence bumps that we've all had by the time we hit a certain age were doing to them, and I didn't like it one bit.

At the same time, I was growing my own business through LinkedIn and other business owners kept asking me to help them do the same without feeling cringey, overly polished or like they had to become “LinkedIn people” overnight.

That side of the business grew naturally and these days, I support organisations to use LinkedIn as a tool to get opportunities, growth and revenue from the platform, even if it gives them the horrors to start with.

Before all this, I worked in retail management, spent years chasing sunshine as a holiday rep overseas and built an entire career around talking to people, and getting told people's entire life story in the toilets. I’ve always been someone who’ll move, change direction or take a chance if life or work stops feeling right (ask me about my move back to the UK with no job, house or money!), which is probably why I care so much about helping other people stop settling for careers, businesses or ways of showing up that they’ve long since outgrown.

And honestly, after years of dealing with actual humans from all over the world, I’ve got very little interest in communication that sounds corporate, stiff or full of waffle. I also know that everyone has a story, and sharing them is what makes us interesting and connects us.

What It's Like to Work With Me

I’ll support you completely, but I’m not going to let you hide, or say "I can't because...imposter syndrome". That's letting yourself off the hook.

And honestly, the job market has changed, LinkedIn has changed, the way people are recruited has changed and the way opportunities happen has changed. Sitting quietly and hoping somebody notices how brilliant you are isn’t really a strategy anymore, even though loads of women were taught that it was.

So yes, sometimes I’ll challenge you.

Not in a scary “why haven't you got up at 5am and connected with 10 people" kind of way. More in a “you absolutely can send that message, apply for that role, pitch yourself for that opportunity or post that thing you’ve rewritten six times already” kind of way.

My clients joke that I become the voice in their head asking, “But what would Laurie tell me to do here?” which is honestly one of my favourite things to hear.

Because usually the answer is: do the thing.

Not because confidence magically appeared overnight and not because you suddenly stopped overthinking, but because you’re capable of more than you’re currently allowing yourself to be seen for.

And I know fine well that a lot of the women I work with are juggling careers, businesses, teenagers, ageing parents, health stuff, perimenopause, group chats they forgot to reply to three weeks ago, and approximately fourteen tabs open in their brain at all times.

Which is exactly why I care about helping brilliant people become more visible for the work they’re already doing, instead of constantly feeling like they need to prove themselves from scratch.