Hey, I’m Laurie…
And you've landed here for a reason. You're either curious about me supporting you with your career or LinkedIn, or maybe you want me to speak to your team, community or audience about careers or LinkedIn.
You're in the right place if you want someone who's honest, straightforward, no nonsense and practical about what's working now in terms of career planning and development, finding a new role and using LinkedIn to grow your network, authority and opportunities, and crucially, what isn't. Transferable skills, that's your cue to exit stage left!
I help my career clients to get roles that reward them (even in this job market) through my B.O.L.D framework which focusses on starting with what you want, looking at what's realistic now and next, then getting together all the evidence of your brilliant results and achievements and supporting you to share these, even though I know you'd much rather not.
I help my business owner clients to stop seeing LinkedIn as a place where "I'm delighted to announce" posts go to die, and start using it to grow their business, and get people saying their name in rooms full of opportunities through my signature R.E.A.L method, and my brilliant group programme "Get Tagged All The Time".
I've been working in the careers space for 10 years, starting out in an employability programme supporting long term unemployed folk back to work in 2015, and then doing this as part of my business since 2019. Nowadays, I specialise in helping brilliant senior level women to take the next step that leaves them feeling rewarded, whatever that looks like for them.
As I grew my own business on LinkedIn, other business owners were always asking for my help to do the same with theirs, and that side of the business was born. These days, I mainly support female led businesses to use LinkedIn as a tool to get opportunities, growth and revenue from the platform, even if it gives them the horrors to start with.
Before this, I worked in retail management and sold everything from frocks to earrings, with some knickers thrown in along the way. I loved the laughs and the buzz of hitting a target, but hated the hours and humphing stock about. Going back even further, I was a holiday rep and Team Leader for Thomson overseas, and then worked on cruise as a hostess and as part of the Shore Excursions team.
What it's like to work with me
You will be supported all the way. I get that you'd really rather not do any of this, but honestly, the game (and the market) has changed and we need to change with it, or get left behind.
Because in order for you to get different results, I need you to be willing to do different things. Expect to be challenged! I don't do it because I enjoy watching you squirm, but because this way works, and I've proven that time and time again.
My clients often say tell me I'm the devil on their shoulder and tell me that when they have to do something hard, they ask themself "What would Laurie do"? That's the biggest compliment ever, and in case you were wondering, I'd tell you to do the thing, because I firmly believe that sometimes we don't have to like it, we just have to do it.
I firmly believe you are capable of having a job or business that right now, you can only dream of. But you need to understand that you need to shout about it much more than you are doing, at a time when you might feel much less like doing so, often due to perimenopause, teenagers, health worries or elderly parents who see you as 24/7 IT support.
Want to hear more?
Click the link to listen to any of the podcasts I've been invited onto to speak about careers and LinkedIn.
Hire me to speak
I bring the energy and deliver practical keynotes on subjects around career planning, recruitment, career development and using LinkedIn to grow your network and/or business, as well as on topics around visibility and asking for what we want and need.
Speaker page coming soon. Until then, you can email me at hello@lauriemacpherson.com to find out more.
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