You're 3 to 5 good recommendations away from a very different 2027. Let's make sure you get recommended for the work you're already doing.
Get known for how good you actually are.
For business owners who are 3 - 5 years in, who already get work from referrals and want LinkedIn to bring them more of it.
Monday 9th to Thursday 12th November.
A short video (less than 10 minutes) drops each day at 1pm (UK time), with your action typed out, and there's a group to share your wins.
Watch whenever suits you, and you’ve got until Monday 16th November to catch up.
Share and tag me in all 4 actions on LinkedIn, and you'll enter the draw for a 1:1 session with me.
Free Registration Closes In:
Who's going to recommend you in January?
Right now, people are planning next year. They're deciding who to work with, who to book, who to bring in.
So they ask around. "Does anyone know a...?"
If your name comes up now, you start 2027 with conversations already in place. If it doesn't, someone else gets the call. Quite possibly someone with less experience and knowledge.
You're good at what you do and your clients know it, but you need more people to say your name.
If you want to be the name that comes up when it matters, this challenge is for you!
Here's what I'll share over the 4 days:
Day 1: Recognised. Why you've outgrown how you talk about yourself, and where to find better words (your clients already have them)
Day 2: Remembered. The stories you never tell that make people remember you, and how to post one without dying of cringe
Day 3: Recommended. How to make it stupidly easy for people to recommend you, without begging
Day 4: Tagged. How to get tagged when you’re not in the room
Starts Monday 9th November.
This challenge is for you if you:
Have been in business a few years and already have clients you love
Are the best kept secret in your field
Get most of your work from referrals, and from the same few people
Want to be the name that comes up when opportunities come round
Are short on time and have no intention of posting every day
Short on time? I promise the 10 minutes a day you spend on this will be an excellent use of it.
By the end, you'll know how to talk about yourself on LinkedIn so the right people recognise you, remember you and recommend you. And you'll have already started.
We start on Monday 9th November.
If you're in your first year or two, this one isn't for you yet.
Start with my free podcast, Why Not You, instead. It's three short episodes, and it'll get you ready for when you are.
I'm Laurie Macpherson, and I'm the person established business owners come to when they want to become the name people think of first.
Being brilliant at what you do and being known for it are two very different things, and I've spent the last decade supporting brilliant people to close that gap. I built my own business the same way, and around 40% of my revenue now comes from people who didn't know me before they found me on LinkedIn.
No hype, no vanity metrics, no posting five times a day to feel busy, just becoming impossible to forget.
"I've already seen the change and am now being tagged in discussions and contacted by people outside my immediate network, which never happened before the programme"
Laurie is practical, accessible and very clear in how she teaches, and the impact is visible quickly.
Suzanne Ward, Financial Planner for Women in Midlife
"I'm not very active on LinkedIn"
You don't need to be. You start from wherever you are, and nobody's going to check your posting history.
"My business isn't very LinkedIn-y"
If your clients are on LinkedIn, or the people who recommend you are, it's LinkedIn-y enough.
"I don't want to post every day"
Good, because I'm not going to ask you to. It's one small action a day for 4 days.
"I haven't got time"
The sessions last for under 10 minutes, and you can watch whenever suits you.
Join You Should Talk To... on Monday 9th November. Click below to join the challenge.
"My articles and posts are getting noticed, not necessarily in terms of huge impressions or interaction but behind the scenes in the DMs or emails, which is great and what I wanted. Less vanity metrics, more solid business leads."
Cat Paterson, Founder Coach
On the last day, I'll tell you about Get Tagged All The Time, my programme starting in January, including a couple of things only available to people who join off the back of this challenge.
You don't need to know anything more about that right now, just a heads up.