Why Not You: The private podcast for experienced business owners who know it's time they were recognised, remembered and recommended.

You're 3 to 5 years in and 3 to 5 referrals away from a very different year.

But you hear yourself saying:

“It doesn’t work for me”

“It’s all a bit cringe”

“I don’t have time to learn another platform. I get my referrals through word of mouth"

Here are 3 short episodes on why you’re not getting the work you’re good enough for, and what to do about it.

Why Sign Up:

You'll get 3 short audio episodes delivered to your inbox, so you can listen to them on the go, and in just 3 days, you’ll:

  • Find out why LinkedIn hasn’t worked for you so far. It’s probably down to what you’ve been posting. (And yes, you might well have got your work through referrals so far, but what happens when that stops. or when they look you up).

  • Hear how to show up without it feeling cringe, using what you already say to clients every week.

  • See what happens when you’re visible three to five times a week: the podcast invites, the stages, the tags from people you’ve never met. It's well worth the time and energy when done right.

What's included:


Three episodes, each under 10 minutes. Listen on the dog walk, in the car, or cooking the dinner.

There's no homework, and no worksheets. Just the thinking that moves LinkedIn up your list.

I’m Laurie Macpherson, LinkedIn visibility and positioning strategist for experienced business owners.

I work with people who are brilliant at what they do and frustrated that it isn’t bringing them more. My clients have landed speaking gigs, hired without spending a penny on ads, and won five-figure contracts, all without turning into the kind of person who posts crying selfies. Instead, we build familiarity, recognition and recommendations, through my R.E.A.L method.

People don’t buy the best. They buy who they know, who they remember, or who gets recommended to them. Why Not You is about making sure that’s you.

Ready to be the name that comes up? Sign up now and get episode 1 of the private podcast in your inbox (and ears) today.