Your Name Came up is the 3 day audio experience where we sort the thing that's stopping people recommending you, which has nothing to do with how good you are, and everything to do with how easy it is to remember what it is that you actually do.
You've built a business that works for you, and your clients get great results. People say lovely things about you. And yet...
You often get referrals that are nearly but not quite right. "Can you do me a logo for £30" when you do full brand strategies at around the 3K mark or "Can you help wee Stevie with his first CV" when you focus on career coaching for women earning 100k plus.
When people ask you clarifying questions about what you do, they're often REALLY wide of the mark. (I'll tell you about the time someone asked if I did "Like, goals and manifesting" some time 🙄.
You're not being mentioned in the places where people are currently asking "does anyone know a good [your thing]?" because even past clients aren't quite sure what you do.
Your next recommendation could look very different...
Imagine someone asking your client “who did that for you?” and them saying your name and telling the person EXACTLY what you do.
Imagine being the name that gets sent in the DM's and group chats you never see.
Imagine waking up feeling like Taylor Swift, because you are getting tagged in so many places, and they are all recommending you for the thing you ACTUALLY love doing, and excel at, and not what you used to do 5 years ago.
This is where "Your Name Came Up" comes in.
It's a 3-day sprint for business owners who are already great at what they do, and ready to be easy to recommend, too.
People don’t recommend the best-kept secret in the industry, they recommend the person whose name they can actually remember and explain what they do in a sentence.
It's three days, with one outcome. By the end you'll know exactly what to say so that your name is the one coming up.
The trainings are all delivered as short audios, so you won't be tied to a timetable, or your desk.
This is for you if:
You’ve got a good business and real expertise, and you’re still not getting recommended for it.
You do lots of different things for different people, and never feel like you get your introduction right. Also, your LinkedIn headline reads like a list of random things that don't really go together.
You hear yourself saying "What I do can't be summed up in a sentence" and you wish it could.
You’re tired of referrals that are actually a waste of time.
You hear someone describe themself in a snappy way and you wish that you could do that.
Your work feels varied, complex and intangible.
Here's what changes:
You get to stop hoping people remember what you do, and start being the name they remember easily whenever anyone asks for your thing.
We start on 31st August, for 3 days.
What's included:
Day 1: The one liner. What you say when someone asks what you do, so that they remember.
Day 2: The Headline. Turning this into a LinkedIn headline that people are actually searching for.
Day 3: The Ask. Exactly who should already be recommending you, and how to ask them.
From business owners whose names now come up in rooms they're not in.
Cat Paterson, Founder Coach
Laurie's LinkedIn course is a wee gem.
"Laurie's LinkedIn course is a wee gem. Seriously, it's a breeze to follow, step-by-step. It boosted my introverted visibility without making me do stupid stuff (no dancing bears or cringe moments, phew!) or getting in the way of my energy recharging time, so it was easy to fit the tasks into my schedule without much effort.
Since I took Laurie's course, I've had perfect-fit clients popping into my inbox with real, thoughtful messages."
Lee Walls, Firewalk Scotland Founder
It was a real game changer for me.
"As a newbie to the world of Linkedin, I signed up for Laurie's free masterclass to get some hints and tips.
It was a real game changer for me as it gave me permission to connect with all the interesting people i want to see and be seen by.
I signed up for the longer course and it's worth every penny, simple tools and tricks to help you get noticed and make linked in an interesting place to hang out.
Beyond that, Laurie has just given me some great hints and tips.
She's down to earth, real in the best sense of the word and I'd absolutely recommend if you are looking to join one of her courses."
Rosie Little, ceMAP, Trusted Mortgage Adviser
Highly recommend Laurie for LinkedIn training.
"Highly recommend Laurie for LinkedIn training having completed a short jump start course with her. Laurie breaks it all down, clears away the fog so I now feel more confident in the actions needed to improve on LinkedIn & have it work for me. Always with humour & clear & concise. Very worthwhile & I highly recommend."
Hi, I'm Laurie,
I'm a LinkedIn Visibility Strategist, and over the last decade, I've supported hundreds of business owners and professionals to communicate their value more clearly, build stronger professional reputations and create opportunities through the way they position themselves and alongside that, I've built my own business through LinkedIn over the last seven years, generating around 40% of my revenue from people who didn't know me before they found me there.
I hate to corporate jargon, "delighted to announce" posts and the idea that you need to become an influencer to build a successful business, and I know that:
Being brilliant at what you do and being known for it are two very different things.
So the business owners who attract the biggest opportunities make it easy for people to understand what they do, remember their name and confidently recommend them.
That's exactly what we'll build together inside Your Name Came Up.
A lot of brilliant businesses are one recommendation away from a completely different year.
The question is whether enough people know how to recommend you, and that's what we're going to fix in 3 days, inside Your Name Came Up.
You'll move from hoping people remember your business to knowing why they will, and you'll build a clear, memorable message that gives your network the words to recommend you with confidence when the right opportunities arise.
Frequently Asked Questions about the programme:
Everything happens in the WhatsApp group and there's one task a day for three days. I'm also in there answering questions as you go. There are no calls to schedule and no new platform to figure out.
The tasks stay in the group, so you can catch up later that day. Just don't let day one turn into day four, three days works because it's short, not because you're glued to your phone.
You'll leave with the words to say to get recommended, that's the outcome. If you want to go further after that, I'll also tell you about other ways we can work together.