You do great work, but when it comes to getting recommended when someone needs what you offer, you're not top of mind.
Join me live at 1pm on Wednesday 8th September on Zoom, and let me show you how to fix that.
Some businesses get talked about constantly.
They are recommended without having to ask, tagged in chats they didn't see coming, and booked before they've had to pitch.
Others do just as good work, sometimes better, but stay reliant on the same small pool of people who already know them.
And the difference isn't down to talent, or effort. It's whether you're the name that surfaces in someone's head at the exact moment they need what you do, in rooms you're not even in.
That's what this masterclass is about.
There's a difference between being visible, being familiar, and being recognised, and most people chase the wrong one.
You can be visible and still forgettable, even when someone needs the exact thing you offer,
You can be familiar and still never get the call.
Recognition is the one that actually moves the needle, and almost nobody's building for it on purpose.
In this session, I'll show you what that difference actually looks like in practice, and where LinkedIn fits into it, not as another platform to perform on, but as the place where recognition leads to getting recommended, without you having to shout about it every day.
In 60 minutes, live, we're covering:
Why some businesses get talked about constantly, and what the invisible ones are doing differently (it's not what you'd think)
Why so many good businesses stay reliant on the same small network, and never break past it
Visibility vs familiarity vs recognition, and why only one of those gets you recommended
How opportunities really happen, and why it's almost never the way people assume
What makes someone easy to recommend, in the moment someone's trying to describe you to a stranger
Where LinkedIn fits into all of this, and where it doesn't
No theory for the sake of it. You'll leave with a clear read on where you sit right now, and what's standing between you and being the first name someone thinks of.
This is for established business owners who are good at what they do and tired of being the best-kept secret in their own industry, and not for people starting from scratch or chasing follower counts.
If you've ever watched someone less experienced than you get tagged, recommended or booked for work you were more than qualified for, this is for you.
I'm Laurie Macpherson, and I'm the person established business owners come to when they want to become the name people think of first.
Being brilliant at what you do and being known for it are two very different things, and I've spent the last decade supporting brilliant people to close that gap. I built my own business the same way, and around 40% of my revenue now comes from people who didn't know me before they found me on LinkedIn.
No hype, no vanity metrics, no posting five times a day to feel busy, just becoming impossible to forget.
Suzanne Ward, Financial Planner for Women in Midlife
"I've already seen the change and am now being tagged in discussions and contacted by people outside my immediate network, which never happened before the programme"
Before Laurie's Get Tagged All The Time programme, I was a sporadic LinkedIn user. I knew I wasn't close to using its potential but didn't really understand what to do differently. I wanted guidance from an expert and, if I'm honest, some accountability! I'd briefly worked with Laurie previously, which made the decision easy. The programme breaks LinkedIn into clear stages and actions based on your own objective, rather than a one size fits all approach. I now feel confident building a posting strategy that fits my business, and finally understand how posts turn into conversations. I've already seen the change and am now being tagged in discussions and contacted by people outside my immediate network, which never happened before the programme. Laurie is practical, accessible and very clear in how she teaches, and the impact is visible quickly.
You already know if you're tired of being the person who does great work and still isn't the one who gets the call.
Join Top Of Mind on Tuesday 8th September at 1pm. Click below to save your seat.
Cat Paterson, Founder Coach
"My articles and posts are getting noticed - less vanity metrics, more solid business leads"
"I have been using LinkedIn for years so could easily have thought I don't need a programme on it but going through Laurie's programme focused my time, allowed me to experiment with headlines and banners to speak directly to my potential customers and find a rhythm of posting.
My articles and posts are getting noticed, not necessarily in terms of huge impressions or interaction but behind the scenes in the DMs or emails which is great and what I wanted - less vanity metrics, more solid business leads."
If what you hear in this session lands, I'll tell you more about Get Tagged All The Time, including a couple of things only available to people who join off the back of this masterclass, before doors close on Sunday 13th September.
You don't need to know anything more about that right now, just a heads up.