You know LinkedIn works and you've had referrals from it. You know exactly who you'd love to be talking to. And yet...
There's a list of people you keep meaning to message. It lives in your head, or your Notes app, and it's been there since about March.
You've written the DM three times, read it back, decided it sounds needy, salesy or just a bit weird, and closed the app.
You watch other people land clients, collaborations and speaking gigs from "a quick chat that started in the DMs" and wonder what on earth they're saying.
The last DM you got was an unasked for sales pitch in the first line, and now you're terrified of becoming That Person.
Your November could look very different...
You message someone you've admired for ages, and they reply "oh I love your posts, yes, let's chat."
Your DMs turn into calls, referrals, guest spots and collaborations, and none of them felt like selling.
You've got a way of reaching out you can do without needing a lie down afterwards.
Take the Shot is a short sprint for business owners who are good at what they do, reasonably visible on LinkedIn, and ready to start the conversations that turn into opportunities.
Most of the opportunities you want are one message away. What gets you a reply is what you did before you sent it, and whether you sent it at all.
The Warm Up and Team Talk are short audios in our WhatsApp group, so you can listen on the school run or in the queue at Tesco. Match Day is live, and that's where you actually send the DMs, together.
This is for you if:
You know DMs work, and you avoid sending them anyway
You hate being pitched at and are terrified of doing it to someone else
There are people you'd love to work with, collaborate with or be introduced to, and you've no idea how to open the conversation
You post, people like it, and then nothing happens
You want more good conversations without cold messaging strangers by the hundred
You need someone to sit beside you and make you do it (no judgement, I need the same to do anything related to PR!)
What changes when you do this work:
You stop waiting for the right people to find you, and start the conversations yourself, in a way that sounds like you and gets replies.
For the details people in the room: We start on Mon 19 October the Warm Up and the Team Talk lands on Tue 20 October. Listen anytime on these days. Match Day is live on Zoom, on Wed 21 October at 1pm for an hour.
What's included:
Part 1: The Warm Up Mon 19 Oct, Audio. What to do before you DM someone, so you land in their inbox as someone they're happy to talk to. Who to message, where to show up, and how to warm them up before you ask for anything.
Part 2: The Team Talk Tue 20 Oct, Audio. The head stuff. Why you keep putting it off, what you're actually scared of, and how to send the message anyway. Plus what to do when they don't reply, and what it means.
Part 3: Match Day Wed 21 Oct, live on Zoom, at 1pm for an hour. We get in a room together and you send DMs to real people. There are no scripts, just simple ideas you make your own. I can help you to word your message before it goes, tell you if it's actually a pitch, and cheer when you press send. You leave with messages sent.
Want your profile to back you up when they click through to it?
Here's what happens after a good DM exchange; they reply, then they click your name to see who you are. If your profile is vague, or still describing the business you had three years ago, some of the warmth you just built goes straight out the window.
VIP gets you everything in Take the Shot, plus a video audit of your LinkedIn profile and recent content from me. I go through it properly and tell you what's working, what's confusing and exactly what to change, so when someone lands there after your DM, it does its job.
The audit is usually £99 on its own, and Take the Shot is £27. When you buy them separately, they're £126 but VIP is £105 for both.
Choose the VIP option on the next page to get the audit at the reduced rate.
From business owners whose names now come up in rooms they're not in.
Lee Walls, Firewalk Scotland Founder
It gave me permission to connect with all the interesting people I want to see and be seen by.
"As a newbie to the world of Linkedin, I signed up for Laurie's free masterclass to get some hints and tips.
It was a real game changer for me as it gave me permission to connect with all the interesting people i want to see and be seen by.
I signed up for the longer course and it's worth every penny, simple tools and tricks to help you get noticed and make linked in an interesting place to hang out.
Beyond that, Laurie has just given me some great hints and tips.
She's down to earth, real in the best sense of the word and I'd absolutely recommend if you are looking to join one of her courses."
Cat Paterson, Founder Coach
Laurie's LinkedIn course is a wee gem.
"Laurie's LinkedIn course is a wee gem. Seriously, it's a breeze to follow, step-by-step. It boosted my introverted visibility without making me do stupid stuff (no dancing bears or cringe moments, phew!) or getting in the way of my energy recharging time, so it was easy to fit the tasks into my schedule without much effort.
Since I took Laurie's course, I've had perfect-fit clients popping into my inbox with real, thoughtful messages."
Rosie Little, ceMAP, Trusted Mortgage Adviser
Highly recommend Laurie for LinkedIn training.
"Highly recommend Laurie for LinkedIn training having completed a short jump start course with her. Laurie breaks it all down, clears away the fog so I now feel more confident in the actions needed to improve on LinkedIn & have it work for me. Always with humour & clear & concise. Very worthwhile & I highly recommend."
Hi, I'm Laurie,
And I'm a LinkedIn Visibility Strategist. Over the last decade I've worked with hundreds of business owners and professionals to communicate their value clearly, build stronger reputations and create opportunities through the way they show up. I've built my own business through LinkedIn over the last seven years, with around 40% of my revenue coming from people who didn't know me before they found me on the platform, and then us getting to know each other.
You don't need to become an influencer, post every day, or learn to talk like a LinkedIn bro. Being brilliant at what you do and being known for it are two very different things, and the gap between them is usually a few conversations you haven't started yet.
Somewhere in your connections is the person who'd hire you, refer you, or put you on their stage.
They're probably waiting for someone to go first. Take the Shot gets you warmed up, gets your head in the right place, and gets the DMs sent, with me beside you while you do it.
You'll go from "I really must message her" to "she replied, we're having a chat next week."
Frequently Asked Questions about Take The Shot:
Everything happens in a WhatsApp group. The Warm Up and Team Talk are short audios you listen to whenever suits. Match Day is live on Zoom on Wed 21 Oct at 1pm for an hour. There are no new platforms and no logins to forget.
Post the DM's you want to send in the group that day and I'll check them there.
No. Scripts are how everyone's inbox ends up full of the same message. You'll get a simple structure and write it in your own words, and I'll check it before it goes.
After you book, you send me your profile link. I record a video walk-through of your profile and send it to you within 3 working days, so that your profile backs up what your DM's say.
Yes. The Warm Up is designed for exactly that, and it'll give you a reason to show up that isn't "I should really post something".