Power Pitch
A guide for mid/senior level professionals who want to write a cover letter that does the heavy lifting
You found the dream role. But then the panic sets in.
How do you say what you actually bring to the table without sounding like you’re bluffing or bragging?
This isn’t just a job application. It’s your next chapter — and you want to get it right.
You’ve got experience. You’ve solved crises. Led teams. Raised millions.
But when it comes to writing about yourself? Total brain freeze.
Because somehow, the more you’ve done, the harder it feels to sum it up.
Here’s the quiet truth: It’s not that you’re not qualified. It’s that no one ever taught you how to translate real-life brilliance into a cover letter that lands.
Until now.
Every time you second-guess what to write, another opportunity passes. Every vague opener and generic phrase? Costs you the chance to show who you really are.
And if you’ve ever thought, "Maybe I’m just not good on paper", this guide was made for you.
What's Included
Step-by-step breakdown of what goes in each section
Real life examples to borrow and make your own
Guidance to extract your best experience and turn it into language that lands
Real talk on how to explain gaps, shifts, or pivots with power
It's for you if:
You need a structure.
A system that helps you:
Show your story without oversharing
Tailor every application with clarity (not chaos)
Prove your fit without begging for it
You'll learn:
The REAL reason cover letters matter (and how to make yours magnetic)
How to tell your career story in a way that makes sense AND sells you
What hiring managers look for (and what they skip)
Why tailoring each letter is key, and how to do it without starting from scratch
With examples. A simple framework. And zero fluff.
About Me
I’ve spent the last 10 years helping people land roles they actually want, at salaries that reflect what they bring to the table.
These days, I work with mid-to-senior professionals who are ready for their next move, and often they know they SHOULD be creating a cover letter for each application, but they don't know what to say, and how to say it.
Everything sounds wrong, you've forgotten everything you've ever done and you don't know if it's worth doing.
So I created this guide to change that, to make sure your cover letter does the heavy lifting of telling the reader why you want THIS role, how you fit it and explains anything that's not really clear, all in a few pages.
Here's what happens when you use the guide:
Stage 1: You know what to write and why → You stop staring at the blank page
Stage 2: You apply faster, smarter, and more strategically → Your letters start sounding like YOU, not a template bot
Stage 3: You hear back. → You interview. → You land the role that matches who you are now.
What We’re Not Doing
No cheesy opening lines
No laundry list of duties
No writing like a robot to "sound professional"
We don’t do beige here. We do brilliant.
This isn’t about tricking the algorithm or gaming the system. It’s about giving your career the language it deserves.
The job you want is waiting. Let’s help them see why you’re the one.
👉 Grab Power Pitch today for just £11 and write the letter that gets you seen, respected, and shortlisted.
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