Power Pitch
A guide for mid/senior level professionals who want to write a covering letter that does the heavy lifting for them.
You find the dream role advertised. But then the panic sets in.
How do you say what you actually bring to the table without sounding like you’re bluffing or bragging?
This role could be your next chapter and you want to get it right.
I know that you've got decades of experience, skills and knowledge. My clients all do, and that's why you landed here today.
But when it comes to writing about yourself? Your mind goes completely blank.
Because somehow, the more you’ve done, the harder it feels to sum it up. Do you tell them about this, or do they want to hear about that? There are no rules, and nothing you find online makes it any clearer. Lots of the advice feels dated, or for entry level roles, or is for folks applying in a job market that's very different to this one.
Here’s what I need you to know: It’s not that you’re not qualified, it’s that no one ever taught you how to your translate real-life brilliance into a covering letter that lands with the hiring manager, so how CAN you be expected to get it right?
This is where Power Pitch comes in.
Because I know that every vague opener and generic phrase you use costs you the chance to show who you really are, how you can help, and why you are the person they should hire right now.
If you’ve ever thought, "Maybe I’m just not good at selling myself", this guide was made for you.
What's Included
A step-by-step breakdown of what goes in each section
Real life examples to borrow and make your own
Guidance to extract your best experience and turn it into language that lands
Real talk on how to explain gaps, shifts, or pivots without telling them your life story, or leaving them wondering
It's for you if:
You need a structure and a system that helps you to:
Tell your career story without oversharing
Tailor every application to show how you fit
Use specific examples to demonstrate when you've used the very skill or knowledge they are asking for before, and the result this had
You'll learn:
The REAL reason cover letters matter (and how to make yours land)
How to tell your career story in a way that makes sense AND sells you
What hiring managers look for (and what they skip)
Why tailoring each letter is key, and how to do it without starting from scratch
With examples, a simple framework and zero fluff.
About Me
I’ve spent the last 10 years helping over 1000 people to land roles they actually want, at salaries that reflect what they bring to the table.
I'm the career expert that journalists love to ask for insights, and other career professionals keep inviting back into their spaces, as I deliver honest and practical advice, based around what's working NOW, not strategies that worked when Starburst were Opal Fruits.
No sugar coating or "go for it" advice here, just real strategy that will help you to land that ideal role much faster than you would if you were still googling, and trying to get there on your own.
Here's what happens when you use the guide:
Stage 1: You know what to write and why → You stop staring at the blank page
Stage 2: You apply faster, smarter, and more strategically → Your letters start sounding like YOU, not a template bot
Stage 3: You hear back. → You interview. → You land the role that matches who you are now.
And here's what we're NOT doing:
No cheesy opening lines
No laundry list of duties
No writing like a robot to "sound professional"
Saying "Nothing at All" like Ronan Keating, and using a lot of words to do it.
"Laurie has given me the best career advice I've had in my 20+ year working life. She really, really knows her stuff - with the perfect mix of being straight-talking and caring immensely about helping people get into work and be happy in their careers. She's immersed in the world of employment, keeping ahead of trends and figuring out how to adapt to them. I've done her LinkedIn course, she's advised me on CVs and cover letters, and helped me out with interview prep, and it's made such a difference, pulling together my "varied career" into a consistent story that's successfully got me offers in a very challenging time for job-seekers!".
We don’t do word salad here. We do words that show who we are, and how we can solve the hiring managers biggest problems right now.
This isn’t about tricking the algorithm or gaming the system. That doesn't work. It’s about giving your career history the language it deserves to position yourself as the obvious choice.
This is the same formula that I use with my 1 to 1 clients, and with over 1000 of them under my belt, I know it really works.
The role you want is waiting. Let’s help them see why you are the person they need to hire.
👉 Grab Power Pitch today for just £11 and write the covering letter that gets you seen, understood and asked to interview.
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