Updated: Oct 10
How to use LinkedIn to help you to find a new role
Gone are the days when it was sensible or advisable to just trawl through lots of adverts looking for roles. Of course job sites should be one of the things you use but LinkedIn is an absolutely crucial tool if you are looking for work in 2022. There are so many new features available and you can connect with so many people who can help and support you.
Here are some tips to help you to use it to help you find work. I'll carry this on in my blog post next week cos there's so much to cover.
1. Make your headline work for you. You have 220 characters so let them do the talking and use keywords that show what you can do for your next employer. Recruiters will be looking for people like you, but your headline needs to tell them what you do and possibly how and for who. You don't need to have your current title if that's not where you're going. Use fenceposts | to add extra keywords and remember that the first 45 characters are visible when you comment. What do you do, for who and how. Oh and pick one thing, otherwise it's confusing and messy.
2. Under the Headline is your 'About' section. This should be written in the first person and hook your ideal manager in. Who are they and what can you do for them? This bit is usually really dull and corporate so use a bit of personality and talk about the impact you've made before. Use bullet points to break it up.
3. Below this is the 'Experience' section. Here you can use parts of your CV relating to different job roles to populate the sections, again highlighting your skills and experience in a way that will attract employers. If you've had a career break, LinkedIn now has the option to add this too.
4. Under this are sections for Education and also Skills and Endorsements. There are plenty to choose from and they can be useful as a way of think about your transferable skills. People can also endorse you for these but I am not sure of how much value this is as I have endorsements from people I've never met, as well as some from people who actually know what I can do! You can switch off the endorsements if you prefer. I have recently.
5. To add connections who you want to see and be seen by, go to the search bar on the left and key in your next managers title so 'HR Director and Manchester' for example. You can filter further by industry using the all filters button to find people relevant to you. Once you find who you want, hit 'connect' to add them and then they will be able to see you and you them. I'll talk more about why you do this and what to do once you've done it next week. You can add approx 70 people a week, but test this out.
I hope this is helpful and look out for more tips next week.