LinkedIn for Career Visibility
A course for senior women who want to use LinkedIn to get found, approached and considered for opportunities.
You know LinkedIn could help with your next career move.
But let's be honest here, scrolling isn't a strategy, and lurking doesn't build visibility.
You know there are opportunities out there, but you're not quite sure how to position yourself for them.
You're experienced, capable and have years of expertise behind you.
What you need now is for more of the right people to know that.
Because opportunities don't always come from applying for jobs, they come from people knowing who you are, understanding what you do and thinking of you when something interesting comes up.
You don't need to become an influencer.
You don't need to post every day.
You don't need to share your deepest thoughts on the internet.
You simply need to know how to use LinkedIn strategically, in a way that feels genuine and works for your career.
That's exactly what this course will help you do.
It's for you if...
You have a LinkedIn account but haven't touched it in months.
You're happy where you are, but know your next opportunity will likely come through your network.
You want to raise your profile without looking like you're desperate for a new job.
You know you should be more visible but aren't sure what that actually looks like.
You'd like more opportunities to come to you, rather than always having to go looking for them.
What's included
Inside LinkedIn for Career Visibility, you’ll get:
26 short lessons that walk you through LinkedIn one step at a time.
Written instructions and screenshots so you know exactly what to do.
A practical plan that fits around your life and helps you build momentum.
You'll learn how to:
Strengthen your profile so it reflects the level you operate at.
Build a network that supports your future career goals.
Increase your visibility without oversharing or feeling self-promotional.
Stay visible and relevant, even when you're not actively job searching.
I know what you're thinking.
What if I don't want my employer to know I'm looking?
I'm in a heavily regulated industry.
I have nothing to say.
Why would anyone want to hear from me?
I'm not confident.
I don't like self-promotion.
Isn't LinkedIn just full of corporates and dusty old CVs?
I hear these concerns all the time.
And what I've learned over the last decade is this:
LinkedIn isn't really about job searching, instead, it's about visibility.
It's about helping the right people understand who you are, what you bring and why you'd be brilliant in the opportunities that matter to you.
I regularly see clients get approached by recruiters, recommended for opportunities and remembered when roles become available.
Even if you're not planning to move right now, it's worth building that visibility before you need it. Think of it as an insurance policy for your career.
About Me
I've been helping people find work they love, at salaries they deserve, for over 10 years.
In that time, I've supported more than 1,000 women with career moves, promotions and leadership opportunities.
And I noticed that the women creating the most opportunities for themselves weren't always the loudest or the most connected, they were the women who had made it easy for other people to understand what they did and what they were capable of.
That's why I created LinkedIn for Career Visibility, to help experienced women build a presence that reflects the value they already bring.
I've seen this lead to:
Job offers
Promotions
Speaking opportunities
New connections
Collaborations
Reconnecting with old colleagues
Unexpected opportunities that changed careers entirely
I can't promise exactly what will happen for you.
But I can promise that becoming more visible to the right people is rarely a bad thing.
From women who realised their next opportunity probably wasn't going to come from scrolling job boards.
Business Owner and Product Designer
"It's worth every penny, simple tools and tricks to help you get noticed and make LinkedIn an interesting place to hang out".
As a newbie to the world of LinkedIn, I signed up for Laurie's free masterclass to get some hints and tips.
It was a real game changer for me as it gave me permission to connect with all the interesting people I want to see and be seen by.
I signed up for the longer course and it's worth every penny, simple tools and tricks to help you get noticed and make LinkedIn an interesting place to hang out.
Beyond that, Laurie has just given me some great hints and tips.
She's down to earth, real in the best sense of the word and I'd absolutely recommend if you are looking to join one of her courses or are looking for a career change.
Strategic Group Compliance Leader
"What sets this course apart is Laurie's emphasis on continuous learning, encouraging participants to stay informed about LinkedIn trends beyond the course".
Laurie's expertise shines through, providing practical strategies for improving LinkedIn engagement. The course is tailored to meet the needs of professionals seeking to enhance their LinkedIn presence, offering clear takeaways.
The user-friendly platform makes navigation easy, supporting busy schedules. Laurie keeps the content up to date with the latest LinkedIn features, ensuring relevance. What sets this course apart is Laurie's emphasis on continuous learning, encouraging participants to stay informed about LinkedIn trends beyond the course.
In summary, Laurie Macpherson's "Next Level LinkedIn" course is a valuable resource. It delivers practical strategies, caters to individual needs, and fosters ongoing learning in a straightforward and flexible manner.
LinkedIn doesn't have to feel like a performance, and you don't need to be glued to it to build your professional reputation.
You just need a plan that fits your life and your ambitions.
LinkedIn for Career Visibility:
£99
Instant access to the first lessons, then lessons drip fed daily.
Practical and easy to follow.
A more strategic approach to your career.
👇 Buy now and start becoming visible for the opportunities you want next.