Bank your Content
Take time now to create a content bank, so that you always have content ready.
I'll get straight to the point here. You're a business owner who is spinning ALL the plates and keeping up with content sometimes just feels like one extra thing to do.
BUT, you know that staying visible and getting the results you want in the noisy social media space means repeating messaging, an increased number of touchpoints, and consistently showing up.
This mini course will show you exactly how to create a content bank full of ideas for you to reuse and repurpose on days when you just can't think of an angle and what to post.
It's low tech, easy to set up in an hour or so, and the time spent now will mean that you have ALL the content you need to show up as an authority in your sector week after week.
It uses free tech, is easy to update and you can use it to plan, store, and reuse content from your phone, once you've done the initial set up.
Maybe this sounds familiar:
You're an absolute expert at what you do, but staring at the cursor happens more often than you'd like
You admit to sometimes posting for the sake of it, because it's better than not posting, right?
You notice that a particular offer hasn't sold in a while, and when you check back that just might be because you haven't mentioned it in MONTHS
Content often feels rushed, and like the last thing on your list
You have brilliant ideas on the move, but when you sit down at your laptop, nothing
What if your life looked like this instead:
You always know what to post, and never run out of things to say
Everything you post has a purpose, and fits into a bigger plan
You sell your offers on rotation, and have the results to show for it
Content becomes a priority, and it's easy to fit content creation into your week, as you always have something to start from
You have a place to store your brilliant ideas, and they are ready to use when it's time to prepare your content
Introducing...
Bank Your Content, a simple content creation system that will support you to:
Store your best ideas on the go, ready to turn into brilliant content that really resonates with people who are looking to hire you
Create a bank of ideas for content that you want to share regularly
Discuss different offers and services regularly, so that they stay top of mind
Launch new products, services and events and promote them enough so that they get seen and sold
It's for You if:
Your brain keeps going blank when you go to write content
You are promoting a variety of offers and services
You have a launch coming up and want it to get great results
You have great ideas when you're in the shower, or out a walk, but no way of capturing them
You have one signature offer and need endless different ways to talk about it
About Me
I’ve spent the last 10 years growing my own business on LinkedIn in the careers space.
Along the way, I've met masses of business owners who shy away from using the platform because they're not sure what's allowed, and can't think of anything of value to post when they are already struggling for time and often, energy.
I know they're missing a trick, as LinkedIn has been incredible for my business, and I get about 40% of my clients from the platform. I get tagged in conversations about careers and LinkedIn daily, and am seen as a credible authority in the space.
Even better, I get speaking gigs, podcast guest opportunities and broadsheet journalists coming to me for quotes regularly, which all help to grow my authority, network and in turn, my revenue even more through the platform.
And, I get to show up as me while I do this, without ever having to pretend to be a corporate robot.
This course is my way of sharing my knowledge with you, so that you can use LinkedIn to bring referral partners, collaborators and clients to you, and always have content ready to go.
What's Included
A walkthrough of how I set up my content bank, and how to use it for creation
A walkthrough of how I plan my content
Ideas for ways to analyse what worked and reuse it
30 Content Ideas and Prompts to get you started
What my clients say
LinkedIn was something I had but rarely went on to the platform. It felt like another thing I needed to do. I joined the programme because I was sick of hearing myself complaining about the other platforms and how even though I am REALLY consistent on them, the ROI doesn't translate into sales. I was unsure of how to show up on LinkedIn. Laurie took away the fear and helped build my confidence in using LinkedIn and showing up there as myself without fear of not seeming to be 'professional' because I don't wear 'smart clothes' to work or work at a desk.
I have been using LinkedIn for years so could easily have thought I don't need a course on it but going through Laurie's course focused my time, allowed me to experiment with headlines and banners to speak directly to my potential customers and find a rythm of posting.
My articles and posts are getting noticed, not necessarily in terms of huge impressions or interaction but behind the scenes in the DMs or emails which is great and what I wanted - less vanity metrics, more solid business leads.
I knew I needed to track my social content and I knew I needed a system to collect my ideas but I was struggling to know where to start. I’d put it off until I had the daunting task of analysing 6 months worth of posts.
Then I discovered Bank Your Content and everything became so simple. The tools, systems and tips Laurie shares unlocked everything for me. I extracted all my posts from LinkedIn in a couple of clicks, analysed what was working and what wasn’t and have a plan for the next 3 months. I’ve also got a system where I collect and organise my ideas.
It’s easy to manage and has already saved me hours of time. Sometimes you know what you need to do and don’t know where to start, it can take the simplest of ideas or explanations to sort you out.
That’s what Bank Your Content did for me.
Are you ready to Bank your Content? (Remember, being ready is a decision)
You don’t need a complicated system, just a place to store your ideas, a way to make your content easy to use and repurpose, and ideas to get you started.
You'll get:
Practical guidance and support to set up your content in a few hours
Ideas to get you going
For just £27.